PAC Continues Aggressive Marketing Push, Partners Klipsch and Onkyo with Marvel Series, Lands Klipsch in New Nissan Armada SUV

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(September 12, 2024) Premium Audio Company (PAC), parent company to Klipsch and Onkyo, has announced a new partnership with Marvel Television's "Agatha All Along," a new series that's set to stream next week on Disney+. Klipsch and Onkyo will serve as "the official speakers and home audio system of the series," and PAC will support authorized retailers with themed promotions and point-of-sale branding spearheaded by show-themed video intended for in-store demos of Klipsch and Onkyo branded speakers and electronics.

“Our exclusive global collaboration with Marvel Television’s ‘Agatha All Along’ is focused on creating a hypnotic entertainment experience for fans,” said Dave Gans, Global Vice President, Marketing for Premium Audio Company. “It’s a spellbinding fusion of cutting-edge innovation and mesmerizing storytelling—where two legendary brands in premium audio conjure the magic of Agatha and her coven as their adventure unfolds.”

Directed by Jac Schaeffer, Rachel Goldberg, and Gandja Montiero, Marvel's latest show follows "Agatha Harkness" as she finds herself down and out of power after a suspicious goth teen helps break her free from a distorted spell. Her interest is piqued when he begs her to take him on the legendary Witches’ Road, a magical gauntlet of trials that, if survived, rewards a witch with what they’re missing. Together, Agatha and this mysterious teen pull together a desperate coven and set off on a journey down the road.

In addition to Kathryn Hahn as Agatha, the show stars Joe Locke, Sasheer Zamata, Ali Ahn, Maria Dizzia, Paul Adelstein, Miles Gutierrez-Riley, Okwui Okpokwasili, with Debra Jo Rupp, with Patti LuPone, and Aubrey Plaza.

Fans can stay engaged with Klipsch and Onkyo’s social channels and find more information about Klipsch and Onkyo products or your nearest authorized dealer by visiting Klipsch.com and onkyo.com.

Marvel Television’s “Agatha All Along” premieres September 18 at 6:00 p.m. PT/9:00 p.m. ET, with the first two episodes, on Disney+.

In other news, it's been revealed that Klipsch is the force behind the audio experience in the new 2025 Nissan Armada SUV. According to PAC, the system flexes audiophile-caliber sonics and was designed in collaboration with Panasonic. It features 1" titanium tweeters inspired by Klipsch's renowned consumer products, offering extended high-frequency response with clarity. High-excursion 6” x 9”mid-bass drivers in the front doors deliver dynamics, while an 8” DualPower subwoofer provides deep frequency extension. Powered by a 12-channel amplifier with a 1GHz digital signal processor and dual-core SoC architecture, the system delivers 600 watts of pure audio performance. Panasonic's DJX Surround algorithm is said to envelop listeners in an immersive soundstage, placing them at the heart of the music. A unique interface, including a "Demo Mode," showcases the system's capabilities, reflecting Nissan's forward-thinking design direction for in-car audio.

“Klipsch is an aspirational brand in the consumer market and this new project for the all-new Nissan Armada is a significant statement,” said Mark Casavant, senior vice president, Klipsch Premium Audio Group. “Collaborating with Panasonic Automotive and Nissan has brought out the best of our aligned abilities to achieve a new level of audio performance for Nissan and the full-size SUV vehicle segment.”

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