(November 18, 2024) Today, LG launched the world's first 77-inch transparent OLED TV, marking an interesting step in the evolution of home entertainment. Unveiled earlier this year at CES 2024, the design called "LG SIGNATURE OLED T" has been celebrated as a groundbreaking innovation, earning honors like the CES “Best of Innovation” award and a spot on TIME’s “Best Inventions of 2024” list. You can purchase it now through select LG-authorized retailers and etailers for a staggering $59,999.
It delivers a luxury look with a luxury price.
At the heart of the OLED T is a transparent OLED screen, which can seamlessly switch between transparent and opaque modes at the touch of a button. This allows the OLED T to serve as both a stunning digital display and a virtually invisible element that blends into your room. In transparent mode, the TV creates a mesmerizing floating effect for on-screen content, merging visuals with the surrounding environment in a way that’s more like an art installation than a traditional display. But this isn’t just about aesthetics; the transparent 4K screen, backed by LG’s proprietary Zero Connect signal transmission box, supports true wireless video and audio, delivering an uncluttered viewing experience free from tangled cables. Gamers and cinephiles will appreciate its 4K at 120Hz capabilities, along with certifications from NVIDIA G-SYNC and AMD FreeSync Premium to ensure smooth, stutter-free playback.
The OLED T is equipped with features designed to optimize both form and function. The T-Objet mode transforms the display into a digital canvas for showcasing art, while T-Bar turns the bottom edge into a sleek info ticker for weather, sports scores, or IoT updates. These modes ensure the TV serves as a functional and decorative centerpiece, whether on or off. Despite its massive 77-inch screen, the transparency allows it to be placed centrally in a room or in front of windows without obstructing light or views.
LG’s advanced α11 AI processor powers this experience, optimizing picture and sound quality to deliver vivid colors, deep contrast, and immersive audio.
LG Media Entertainment President Park Hyoung-sei summed it up aptly, describing the OLED T as “an exceptional user-focused innovation” that combines industry-leading OLED technology with unique form factors and wireless connectivity to deliver an unparalleled experience.
The LG SIGNATURE OLED T is available in the United States at Best Buy, Video & Audio Center, and LG.com. Additional market availability is expected to be announced soon
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