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FOR IMMEDIATE RELEASE MIIR Audio Technologies Announces Partnership With Thrive Global Each “Powered by MIIR” Thrive Reset integrates music scientifically curated to either recharge or relax you
MIIR℠ offers a licensable neuroscience-based music analysis platform that scientifically selects music based on its anticipated impact on the brain and helps listeners find meaningful moments in music℠. Founded by Arianna Huffington in 2016, Thrive Global is a leading behavior change technology company with the mission to improve productivity and health outcomes. Thrive Reset, one of the most popular tools on Thrive’s platform, allows users to break the cycle of cumulative stress and move from the sympathetic to the parasympathetic nervous system, reducing the rush of cortisol through the body. Thrive Global's library consists of hundreds of 60-second Reset videos — stretching, breathing, mindfulness and gratitude breaks, along with calming visuals, awe-inspiring natural landscapes, and the latest stress-relief techniques — each with a guided breathing bubble that helps users inhale, exhale and bring themselves back to center. Through an agreement with Universal Production Music, a division of Universal Music Publishing Group, Thrive Global will offer licensed music for Thrive Resets. Through the new MIIR/Thrive partnership, the MIIR platform will be used to optimize musical selections from Thrive’s licensed tracks from Universal Production Music’s world-class catalog. MIIR’s patented technology analyzes songs and breaks them down into more than 150 attributes called GLIPHs℠. The GLIPHs allow MIIR technology to scientifically, and with a high degree of accuracy, predict the level of impact that a song will have on the brain and can even determine which part of a song will have the highest impact. The MIIR platform also has the ability to scientifically predict music that will both energize and calm users. Thrive will use MIIR to select the most energizing and calming songs for a set of 10 Resets that are now available to Thrive customers. Thrive Resets that utilize MIIR technology will feature “Powered By MIIR” branding. "Music has always been a powerful part of Thrive Reset — our 60-second, science-backed tool that interrupts the cycle of cumulative stress and helps people move from the sympathetic to the parasympathetic nervous system," says Arianna Huffington, founder and CEO of Thrive Global. "Now, with MIIR’s music analysis platform, we’re bringing even more precision to how we select tracks. This partnership allows us to make Thrive Resets even more personalized, engaging, and effective at helping people lower stress and reset in just one minute." “Thrive Resets are the perfect use case for MIIR’s neuroscience-based music analysis platform,” says Nicholas Greenberg, CEO of MIIR. “Through the MIIR platform, music selection is no longer a subjective or arbitrary process. We can now use science to prove the impact of songs on listeners.” For more information on MIIR or to see a live demo of the technology, please contact info@miiraudiotech.com. About MIIR MIIR Audio Technologies, Inc. (“MIIR”) finds meaningful moments in music℠ through its proprietary technologies, which combine insights from music, neuroscience, medicine and engineering. MIIR’s novel technologies have uses ranging from helping music lovers and music professionals find the most relevant songs and song excerpts, to helping enable a next generation of enhanced music therapies. |
