(March 11, 2025) Bowers & Wilkins and McLaren have taken their long-standing partnership to a new level, with the premium audio brand now becoming the Official Audio Partner of the McLaren Formula 1 Team. This move extends their existing collaboration, which has seen Bowers & Wilkins engineering high-performance sound systems for McLaren’s road cars since 2015. As McLaren Racing continues to push technological limits on the track, Bowers & Wilkins brings its expertise in precision audio to further immerse fans and drivers alike in the McLaren experience.
This isn’t McLaren’s first venture into high-end audio partnerships. Over the years, the brand has worked with Klipsch on several projects, including becoming the Official Headphone and Portable Audio Partner of the McLaren Racing team in 2020. That collaboration extended into home audio with the Klipsch | McLaren Legends Series, featuring speakers inspired by Bruce McLaren’s historic racing legacy. Additionally, McLaren previously ventured into the high-end home audio space through TAG McLaren Audio, which developed a range of premium audio components before exiting the market in the early 2000s.
Now, with Bowers & Wilkins solidifying a foothold in the Formula 1 world, the partnership builds on past successes, combining McLaren’s expertise in aerodynamics and engineering with Bowers & Wilkins’ commitment to sonic perfection. The collaboration has already produced co-branded audio products such as the Px8 McLaren Edition headphones and the Zeppelin McLaren Edition speaker. Future projects are in development, promising new audio solutions that reflect both brands' pursuit of cutting-edge performance.
Beyond product development, Bowers & Wilkins will support McLaren Racing by providing high-fidelity audio equipment for the team’s travel, relaxation, and pre-race preparations throughout the Formula 1 season. The partnership will also focus on storytelling, emphasizing the shared values of innovation and precision that define both brands.
McLaren fans will get a closer look at the partnership’s latest innovations as the Formula 1 season unfolds. As McLaren continues to refine speed and performance on the track, Bowers & Wilkins is ensuring that every note, every sound, and every moment is heard with the same level of clarity and precision that McLaren applies to its cars.
For more details, visit www.bowerswilkins.com.
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