CE Week and the Annual TV Shootout are Primed to Find the Best TVs
(CE Week)(July 10, 2017) 14 years ago, Robert Zohn and his high-end Scarsdale retail shop, Value Electronics, held the first iteration of what’s become a highly anticipated industry event. The purpose was simple: compare the best TVs on the market and identify a champion. The first official Shootout wasn’t broadcast live, but it has been for each of the last 13 years. In fact, the event has become so popular it’s now a staple at New York’s annual CE Week tech industry show.
This year’s Shootout has a slightly different flavor than years past. For the first time ever, CE Week is sponsoring the event under a one-year exclusive licensing deal forged between Value Electronics and interested parties. And while that has minimal impact on the event’s purpose, several other changes will affect its ultimate outcome. For starters, the 2017 TV Shootout is designed to identify three different categories of winners, including: Studio Lighting (dark room viewing), HDR (High Dynamic Range performance), and Streaming (video processing and streaming media). Previous events only identified one overall winner.
This year’s Shootout is also being judged by a panel of industry luminaries and content creators, not Shootout attendees. That list is composed of: Lee KIine (Head of the Technical Team, The Criterion Collection), Kevin Collins (Director of Mixed Reality Enablement, Microsoft), Sam Runco (Former CEO of Runco International), Brandon Yates (Partner at Yates and Parks Consulting), Vincent Pagliaro (Digital Technician), Kevin Miller (President of ISFTV and leading industry calibrator), and Joel Silver (Founder and President of the Imaging Science Foundation).
This year marks the first time that LG Electronics will have OLED competition, as Sony’s new XBR-65A1E OLED is entering the competition. Other television entries include Sony’s XBR-65Z9D, Samsung’s QN65Q9F, Vizio’s P65E1, and at least one other surprise TV. LG Electronics’ entry will either be its OLED 65G7P or 65E7P (it’s unclear which will be present).
AV NIRVANA will be at CE Week on Wednesday July 12, providing coverage of the TV Shootout and the larger event. We’ll post a full recap of the Shootout – including results – on Thursday.
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