(January 8, 2020) CES 2020 marks the first time that consumer televisions equipped with NEXTGEN TV technology have been announced in the U.S. market. Due to begin shipping later this year, North America’s three largest TV brands – LG Electronics, Samsung, and Sony – all plan to offer NEXTGEN TV capable models.
NEXTGEN TV is a consumer friendly name for the new ATSC 3.0 standard, standing as the most substantial over-the-air broadcast TV innovation since the transition to digital broadcasting during 2009. Unlike former standards, NEXTGEN TV is a hybrid technology that intertwines internet content with a traditional broadcast signal, making features such as video-on-demand a reality for antenna users. Because of its advanced operating features, the technology isn’t compatible with the current ATSC 1.0 broadcasting system. That means broadcasting stations will need to transition to the new standard, which is currently being launched by local TV stations across the US.
Described as the “future of television,” NEXTGEN TV truly unlocks an improved and personalized television viewing experience. While available feature sets will vary from market to market, viewers can expect more 4K UHD and HDR content, immersive audio, a new advanced viewing guide, never-seen program information, and more.
LG has unveiled six new NEXTGEN 4K and 8K TVs at CES 2020, ranging in size from 55” to 88”, while Sony is including the tech in its new X900H 4K TV (available in 55”-85”). Samsung hasn't announced plans to include NEXTGEN TV on its new 4K TVs, reserving the tech for its upcoming 2020 8K QLED lineup.
For more information about ATSC 3.0/NEXTGEN TV, visit www.atsc.org on the net.
