Google and Samsung are going after Dolby

[mechman]

Interesting article.

 

[Sonnie Parker]

It might work for those who don't want to spend the money on a more elaborate Atmos system, which can be expensive if you buy 4-6 overhead speakers and an AVR/amps to power them all. If all you have to buy is a soundbar, two rear speakers, and a sub to watch a movie in simulated Atmos, it would likely appeal to those who want to spend less.

 

[JStewart]

They should have made a deal for Auro. I hope this doesn’t do them (Auro) in.

Coincidentally, I signed up for a couple free weeks of Apple Music today so I could listen to some of the Atmos music catalog. So far, I’ve preferred the two channel version upmixed with Auro in every case.

 

[Sonnie Parker]

I have not been impressed by Apple or Amazon's Atmos music. The two-channel version sounds better.

I haven't thought about trying the Auro-matic upmix in my StormAudio processor on two-channel music - thanks for that idea!

 

[mechman]

It might work for those who don't want to spend the money on a more elaborate Atmos system, which can be expensive if you buy 4-6 overhead speakers and an AVR/amps to power them all. If all you have to buy is a soundbar, two rear speakers, and a sub to watch a movie in simulated Atmos, it would likely appeal to those who want to spend less.

I think that this is more geared towards the licensing that manufacturers pay to Dolby than actual gear or equipment. Yes, that could very well be a by product of it. But this is more of a shot across the bow with regards to licensing fees that companies are paying to Dolby. Will it result in anything pro consumer? Hard to say. I just found it interesting that these two companies are creating an open source spatial audio codec together royalty free.