On the heals of great reviews; two big TV Shootout wins and improved production prices drop

Robert Zohn

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LG and Sony lowered the prices on many of their 2017 UHD OLED TV SRPs.

Sony's 65" A1E drops another $500 to now list for $4499 and the 55" A1E drops $300 to $3299 SRP.

LG's 77" G7 goes down to $12,999 from yesterday's $15k list and the 65" W7 went down $1k so it now lists for $6999 and the 77" W7 took the biggest drop going down by $5k so SRP is now $14,999.

LG's has added one more gift with purchase of any size E7 or G7, choose between one LG 55UJ6300 free or just take an instant rebate of $300.

In addition to the new lower SRPs some authorized dealers are chipping in with additional promotional offers that bring your effective cost down further and interest free financing up to 24 months.
 
Wow. Prices continue to fall...
 
New and more aggressive (limited time) promotions start today on 55" and 65" Sony A1E and LG C7 OLED TVs.

Prices and free items have never been this good.
 
Great news, Robert! Hopefully an AV NIRVANA member will take advantage of this... I know a few folks are on the hunt!
 
This just in... Surprise flash sale on LG's 55" E7 and 65" E7 just started. Here's the details:

From now through Friday, 9/15 LG's 55" E7 is $2,498 and the 65" E7 is $3,498. Plus you get the choice of a free 55" UJ6300 UHD/HDR Smart webOS 3.5 TV or just take an additional $300 instant credit.

This is by far the lowest price and best additional promotional offer since they launched and the E7 will go up after Saturday, 9/16.
 
Today, September, 9th at 5pm EST Sony's 55" and 65" A1E OLED TVs go up $500 each.
 
This just in....

Just moments ago Sony has extended the 55" and 65" A1E lowest price of the year sale!
 
LG is at it again with even lower prices on all OLED series and sizes. We've sweetened the deal with 18 months interest free financing and an additional year warranty coverage so you get 2 years of in-home service. Here's some of the new reduced prices:
  • 55" B7A $1649, 65" B7A $2649
  • 55" C7P $1997, 65" C7P $2997
  • 55" E7P $2497, 65" E7P $3497
  • 77" G7P Signature Series $9997
 
55" for $1649...nice!
 
If only those OLED prices were that when I purchased my display!
 
LG's 55" and 65" B7A breaks the Black Friday riot sales at $1597/$2597 respectfully. Starts today, Sunday, 10/29/17 through Saturday, December 2, 2017 or as supplies last.

On select models, sales are outstripping availability and even more concerning, the future forecasted supply is more limited then we'd like.
 
Sony and LG just started some of the best promotional sale prices on the most popular 2017 TVs. Here's just a few samples of this week's very aggressive sale prices.

Sony's deals this week:

77" A1E $9999
49" X900E $899
55" X9000E $999
65" X900E $1499
75" X900E $2499
65" 930E $1999
75" 850E $1999

LG's deals this week:

65" B7A $2499
65" C7P $2699
65" E7P $3499
86" JS9570 $4999

All sale prices end this Saturday, 1/20 and are very unlikely to be this low again. Some authorized dealers may have additional offers to sweeten the deal further.
 
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