(January 9, 2025) Samsung is rewriting the rulebook for TV technology, using the power of AI to deliver a fleet of TVs that are more than just screens—they’re companions that adapt to your life. At CES First Look 2025, the company unveiled its latest AI-driven innovations, aiming to simplify routines, enhance entertainment, and even transform living spaces into personalized art galleries
A TV that dims its lights when you fall asleep or automatically adjusts its performance to suit the unique acoustics of your room might sound futuristic, but Samsung Vision AI brings these conveniences to life. By embedding intelligence into flagship models like Neo QLED and The Frame, Samsung is redefining the role of TVs, delivering seamless living experiences by making screens aware of their surroundings and user preferences.
At the heart of this innovation is a suite of adaptive features. Samsung Vision AI can analyze real-time environmental factors—think room lighting or sound reflections—and adjust picture quality and audio settings dynamically. Watching a late-night movie? The TV ensures the image stays sharp and the sound crystal clear without blasting you out of your seat and melting your eyes. It’s like having a tech-savvy butler, minus the bow tie.
For the creatively inclined, Samsung’s Art Store is expanding its reach, now available across Neo QLED, QLED, and MICRO LED models. This feature transforms screens into canvases, displaying curated art collections from the likes of MoMA or Basquiat’s estate. Additionally, Vision AI’s Generative Wallpaper can create dynamic, AI-generated artwork tailored to match your style or mood
Samsung Vision AI isn’t just about passive entertainment—it’s about making your home smarter. Integrated with the SmartThings ecosystem, these AI-driven TVs act as control hubs, offering real-time updates on household safety and even monitoring for unusual behaviors, such as a pet mischief spree or a potential fall. You'll also experience instant access to information about what’s on-screen — whether identifying an actor or exploring displayed content — by accessing Click to Search. And "Live Translate" taps an on-device AI translation model to provide instantaneous subtitle translations on live broadcast content.
SW Yong, President of Samsung’s Visual Display Business, captured the company’s vision perfectly: “Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs.” It’s a bold reimagining of what TVs can be—tools for entertainment, personalization, and lifestyle enhancement.
Of course, most of these conveniences necessitate users to relinquish control of personal privacy, giving their TV permission to watch and analyze what's otherwise a private environment. Samsung is betting most will option for convenience, would you?
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