(January 9, 2025) With a close eye on Hisense, which now stands as the #2 global brand in the TV market, Samsung is pushing all chips in with its new TV lineup. This year, the market's largest worldwide TV seller is banking on AI-infused innovations and large panel sizes to keep its hold on #1, all the while offering new spins on LCD and QD-OLED technologies. Here's a quick rundown of what you can expect from Samsung's offerings in 2025.
AI-Powered Enhancements
At the core of Samsung's 2025 TVs is Vision AI, a suite of intelligent features designed to simplify daily life and enrich viewing experiences. Upgraded functionalities include AI Upscaling, Auto HDR Remastering, and Adaptive Sound Pro, ensuring superior picture and sound quality. The introduction of Color Booster Pro leverages AI to deliver richer, more vibrant colors, enhancing visual immersion.
Beyond visual improvements, Vision AI offers interactive features like Click to Search, enabling viewers to obtain real-time information about on-screen content with a single click. Samsung Food integrates culinary delights from movies or shows into your kitchen by recognizing dishes on-screen and providing corresponding recipes. Additionally, AI-driven security features, such as Samsung AI Home Security, transform the TV into a smart hub capable of monitoring unusual activities, ensuring peace of mind.
Neo QLED 8K Series
Leading the lineup are the Neo QLED 8K models, QN990F (65 and 98-inch) and QN900F (65, 75, and 85-inch). These, says Samsung, represent the pinnacle of Samsung's display technology, featuring Glare-Free screen coatings for clear viewing in various lighting conditions. The QN990F introduces the Wireless One Connect Box, eliminating cable clutter by transmitting signals wirelessly up to 10 meters, even through obstacles. Both models offer access to the Samsung Art Store, allowing users to display over 3,000 artworks, transforming their TVs into personalized galleries.
Neo QLED 4K Range
The Neo QLED 4K lineup expands with the QN90F (43, 55, 65, 75, 115-inch), QN80F (50, 65, 75, 100-inch), and QN70F (55, 65, 75, and 85-inch) series. Much like QLED8K models, the flagship QN90F boasts Glare-Free Technology and the advanced NQ4 AI Gen3 Processor, enhancing picture quality and supporting a 165Hz refresh rate for smooth, lag-free visuals, which should appeal to gamers. Notably, the QN90F is available in a 115-inch class size, Samsung's largest consumer display to date. Samsung says the QN90F's "Supersize Picture Enhancer" helps to maintain image clarity on this expansive screen.
OLED Innovations
Samsung continues to push OLED technology boundaries with the S95F (55, 65, 77, and 83-inch), S90F (42, 48, 55, 65, 77, and 83-inch), and S85F models. The flagship S95F features an upgraded AI processor, improved Glare-Free technology, and a newly engineered QD OLED panel that pushes 4,000 Nits of brightness, solidifying its status as the world's brightest OLED TV. With a 165Hz variable refresh rate, the S95F caters to gaming enthusiasts and sports fans, offering a competitive edge with smoother motion handling.
Lifestyle TVs
One of the defining technical highlights of the 2025 Frame TVs is the introduction of the Wireless One Connect Box. This innovative addition eliminates cable clutter, transmitting signals wirelessly up to 10 meters using Wi-Fi 7 and Omni-Directional technology. It ensures that even 4K content at 120Hz reaches the TV seamlessly, with no degradation in picture quality. This not only simplifies installation but also enhances the minimalist aesthetic of the Frame, allowing it to sit flush against the wall without unsightly wires.
For gamers, the Frame Pro now supports a 144Hz refresh rate, making it a competitive option for smooth, high-performance gaming. Combined with the Neo QLED display’s enhanced response times and color accuracy, the Frame Pro offers a top-tier gaming experience that rivals dedicated gaming monitors.
The Frame TV series also remains a hub for art enthusiasts. With access to over 3,000 curated pieces from world-renowned institutions like the MoMA and Musée d’Orsay via the Samsung Art Store, users can transform their living spaces into personal galleries. The display’s Anti-Reflection Matte technology ensures that light distractions are minimized, allowing artwork to appear as true to life as possible.
Enhanced User Experience
Beyond AI advancements and new screen technologies, 2025 models run on an enhanced Tizen OS, providing seamless integration with smart devices through the SmartThings ecosystem. Samsung's says its commitment to security is evident with the inclusion of Knox Matrix, offering end-to-end encryption to protect personal data. Additionally, AI-powered accessibility features like Live Translate and Audio Subtitles ensure inclusivity, making Samsung TVs accessible to a broader audience.
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