(April 2, 2025) Sony has officially pulled the wraps off its latest home cinema projector, the BRAVIA Projector 7 (VPL-XW5100ES), slotting in beneath last year’s flagship models and rounding out the company’s BRAVIA projector family with a more accessible—but still feature-rich—option. Priced below the Bravia 8 and Bravia 9 models, the new release is aimed squarely at those looking to bring cinematic picture quality into multipurpose rooms, gaming spaces, or living rooms without sacrificing much in the way of performance.
While Sony hasn’t disclosed pricing yet, the BRAVIA 7 will fall beneath the $15,999 Bravia 8 and the $31,999 Bravia 9, bringing 4K SXRD laser projection and the company’s XR Processor to a broader segment of the home cinema market. Notably, it delivers up to 2,200 lumens of brightness—more than the award-winning VPL-XW5000ES—making it a viable contender for less-than-ideal lighting conditions.
Much like its more expensive siblings, the BRAVIA 7 leverages a suite of Sony’s proprietary image processing technologies. That includes XR Dynamic Tone Mapping, which analyzes and adjusts brightness on a frame-by-frame basis to maintain contrast and color gradation; XR Deep Black for optimized black levels and laser dimming; and XR TRILUMINOS PRO, which drives Sony’s rich, billion-color rendering. XR Clear Image is also onboard, upscaling content to 4K using an extensive image database to restore texture and minimize noise.
For gamers and AV enthusiasts alike, the projector offers 4K/120fps support with low input lag (12ms) and Auto Low Latency Mode via HDMI 2.1, checking the right boxes for modern console and PC users. Throw in corner keystone correction, lens shift (±71% vertical and ±25% horizontal), and a new aspect ratio scaling mode for easy switching between 2.35:1 and 16:9 formats, and the projector proves itself equally suited for cinemascope setups or tricky room layouts.
Installation flexibility is backed by system integrator-friendly features like compatibility with Control4, Crestron, Savant, and AMX, plus remote maintenance through OvrC and Domotz. At about 28 pounds and measuring 18.13 x 7.88 x 18.59 inches, the BRAVIA 7 maintains Sony’s relatively compact footprint for laser projectors in this performance range.
So how does it compare with the rest of the BRAVIA lineup? The Bravia 8 ups the brightness to 2,700 lumens and adds a more advanced lens assembly (Sony’s ACF lens), while the top-tier Bravia 9 pushes brightness to 3,400 lumens and adds features like the Live Color Enhancer for vivid HDR playback. Both higher-end models target dedicated home theaters or high-end installations, while the BRAVIA 7 clearly leans into versatility, mixing performance, gaming, and living room readiness into a single package.
The BRAVIA Projector 7 is expected to ship this spring.
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