(November 12, 2020) TIDAL and MQA have fostered a healthy relationship over the last several years, injecting TIDAL’s Masters Catalog with MQA’s spin on Hi-Res Music. Today, TIDAL announced it's adding millions of new MQA tracks thanks to Warner Music Group. HiFi subscribers can now enjoy Masters-grade access to albums from famous artists such as The Notorious B.I.G., Madonna, Missy Elliot, and LCD Soundsystem.
“By paying great attention to the nature of sound and the way we hear, MQA opens a clear window and delivers all the detail and nuance of the original song,” explains MQA’s Founder, Bob Stuart. “The music industry’s catalog contains millions of significant performances from the early days of CD where, sometimes, the recording was created in 44.1kHz 16bit and where no alternative existed. We are delighted that Warner Music Group is bringing this content to TIDAL.”
TIDAL says interest in MQA tracks has been on the rise, with MQA users doubling since 2019. As a result, it's currently streaming 40% more tracks in MQA as compared to last year. To better service these Hi-Res seekers, TIDAL has created ‘Master Edition’ Artist Radio and Track Radio, both containing uninterrupted playback of MQA quality songs, and “The Master Edition of My New Arrivals.” The latter is an intelligently generated playlist of new music featuring tracks in full Master quality.
Customers paying for TIDAL’s HiFi tier also have access to a new “Connect” feature. With the press of a button, Masters-grade music can be streamed in full resolution to devices from Bluesound, Cambridge Audio, DALI, KEF, iFi Audio, Lyngdorf, Monitor, NAD, and Naim Audio. For more information on Connect, visit TIDAL.com/Connect.
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