Now my general comment on this thread is that I think this brings up an interesting point. We know from both our experiences and hard objective research that $'s doesn't equal sound quality in audio. This has been a problem for a long time. At the same time, we also know that sound quality is tied to cost, that is, the best sound quality requires spending more. So while it's easy to see why it is possible to make a better sounding speaker for $2000 rather than $200, that dollar value alone is no guarantee of good sound.
Within the Revel line, one that was developed using a rigerous scientific approach to speaker design, spending more gets you more. They actually use their testing system to ensure that a more expensive speaker does not score lower than a cheaper speaker, since that is a real product market problem. Most companies are not so rigerous in their approach.
I often muse with my audio buddies about the entry level cost into high end sound. At what point have you achieved some kind of sound perfection or near perfection? For example, I've never heard a $200-$500 pair of speakers that provide a soundstage that is as good as it gets, or a tonal balance that is as good as it gets. There are always compromises in that price point. Certainly nothing capable of realistic dynamics. However, once you get into the $1500-$2000 range, what I find are speakers that begin to provide as good as it gets or nearly as good as it gets sound within their performance envelope. They won't produce deep bass or play as loud as better/bigger speakers. The sound stage, tonal balance, overall presentation isn't giving up much to better speakers. It's a sin of omission, as they say.
What does it cost to get sonic perfection? Unfortunately that is such a pie int he sky concept that I think the answer is that it is unachiavable and that the more the spend the more you get. Nobody makes a $5000 perfect speaker. For example, when it comes to image size, presentation, and scale, I find that bigger speakers are necessary to achieve that. Often really big speakers. Those are really expensive. Most people can't afford them or give up the space to own them.
As for this particular V-R approach, I haven't heard their new speakers in a way that I can comment on. I've only heard their top of the line cost no object speakers at AXPONA. They sounded good, but they also have nothing in common with what your friend owns and little in common with what he probably borrowed (unless he is looking at a high 6 figure upgrade). What I heard certainly did certain things really well, but I couldn't say if they are a speaker that pushes the envelope of state of the art sound.