Hisense Reveals the PX3-PRO Laser Cinema UST Projector, Delivering Affordable Large Screen Performance

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(April 25, 2024) Hisense has revealed its latest ultra short throw projector, the PX3-PRO. Standing as the company's first laser model launched in 2024, it boasts an adjustable 80 to 150-inch screen size with onboard sound equal to the task.

“We’re all drawn to the magic of big-screen cinema and the immersive experience that pulls you into the story,” said David Gold, President of Hisense Americas and Hisense USA. “The PX3-PRO is our answer to this demand, bringing the essence of cinema into your home with unmatched realism, depth, and immersion. It delivers exceptional picture and sound, along with all the enhancements that make movies truly memorable.”

The core of the PX3-PRO's capabilities is Hisense's in-house LPU and TriChroma triple-laser projection technology, while real-time Pro AI Algorithms enhance brightness, fine-tune contrast, and eliminate noise. This ultra short throw projector is designed to deliver vivid, realistic images across an immense projection size, topping out at a 12.5-foot diagonal. It can reach 110% of the BT.2020 color space and offers 3,000 ANSI lumens of brightness, Dolby Vision compatibility, and a native contrast ratio of 3,000:1. With high refresh rates for gaming and sports and an immersive cinematic experience for movie buffs, the PX3-PRO takes home viewing to the next level, even in well-lit rooms.

Soundwise, the projector's built-in 50-watt front-firing Harman Kardon speakers help bring dialogue, soundtracks, and special effects closer and more impactful. And, with Google TV integration, the PX3-PRO provides seamless access to favorite streaming services like Disney+, Netflix, Hulu, and Amazon Prime with support for IMAX Enhanced, HDR10+, and polarized 3D.

While announced now, the PX3-PRO likely won't begin shipping until Q3 2024. Its expected MSRP is $3,499.99. Our affiliate partner, ProjectorScreen.com, is the exclusive launch partner for the PX3-PRO and will have it available for pre-order before any other retailer. If you'd like to pre-order with ProjectorScreen.com, click here.


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I can see where this would be really cool for a lot of rooms. Not having to mount a projector overhead makes it much more desirable and convenient to set up.
 
Saying this not having seen this one in action, but these are all about getting size first and performance second. Performance is quite good, but I've seen quite a few in action and would choose a smaller traditional TV over all of them. They get 80% of the way there, tho, picture-wise... and they give you a size that you probably won't be able to get at the same price point with a TV.
 
I've had a Samsung 4k UST and a 103 in screen for a little while now and think it is _very_ nice... Resolution and color wise its much better than my Sony Bravia TV... I really think getting the right type of screen for a UST makes all the difference...

I can hold the projector in one hand and the screen in the other... I can not imagine trying to drag a multi-hundred pound tv in here...
Many years ago I had to drag a Sony Shamu around in a flight case... Now that was a pain... Beautiful tube thou...
 
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I just don't think I can ever go back to projection after have my Sony 98"... I am spoiled... and that's coming from a JVC NX9 at 120".
 
Years gone by, I would have wanted something like this, but with 70 to 80 inch LEDs becoming more affordable, I've lost that passion. I could still very much enjoy it, but a 75 inch with good home theater sound quality also simplified. These days, I'd rather not go through it all.
 
I just don't think I can ever go back to projection after have my Sony 98"... I am spoiled... and that's coming from a JVC NX9 at 120".

Funny... I don't think I can give up projection!
 
It is just soooooo much nicer with the 98" display. Besides the significant cost savings (at least for now), there is no more fan noise, no more waiting for it to start up, no more requirement for the lights to be off to get the best picture, no more worrying about when I need to replace the bulb, and no more distracting beam of light above my head and to the screen. And while the JVC was good, unfortunately, I could never get it to look as good as my Sony 98"... the Sony is brighter and has more pop and a more crisp picture. Life is so much better in the AV room now. :)
 
It is just soooooo much nicer with the 98" display. Besides the significant cost savings (at least for now), there is no more fan noise, no more waiting for it to start up, no more requirement for the lights to be off to get the best picture, no more worrying about when I need to replace the bulb, and no more distracting beam of light above my head and to the screen. And while the JVC was good, unfortunately, I could never get it to look as good as my Sony 98"... the Sony is brighter and has more pop and a more crisp picture. Life is so much better in the AV room now. :)
I think I may have said it somewhere else here but it may bear repeating. If you're looking for a 100" display or less, don't look at a projector. Assuming you can get a 100" display into your room of course. There are several affordable displays around the 100" mark and they will probably all give you a better image than a projector.
 
You did... and while my projector screen was right around 10ft, my normal viewing screen was right at 98-100" with 16:9 images. The only time the extra screen width came into play was for 2.35:1 aspect ratios or similar. Even then, I normally left it as is and did not zoom out the image because it was just too big for me with my seat as close as it is now for the best music-listening experience.
 
Hisense included our company in the very first allocation/shipment of the new PX3-PRO that is scheduled to launch early September.

Here's the new throw distance chart for the PX3-PRO and we updated our PX3-PRO webpage.
Hisense PX3-PRO Throw Distance Chart-Final.PNG
 
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