Honda-Nissan merger

[tripplej]

from foxbusiness,

Honda and Nissan are reportedly looking at the possibility of merging, sparking speculation about what the potential move could mean — but experts say the rumors of a partnership are not a surprise. News of the merger talks, which was first reported by the Nikkei newspaper on Tuesday, comes as both Japanese auto giants struggle to compete with the largest global electric vehicle (EV) makers, including Tesla and Chinese automaker BYD.

My first car was a Nissan Maxima. I drove it for 10 years and 100,000 miles. It was a great vehicle. Too bad Nissan was not able to move forward. Guess competition is very tough now with all the various electric cars.

 

[Sonnie Parker]

I can see that possibly being a major merger. I wonder if they would keep both brands or merge into one name.

 

[tripplej]

I can see them owning nissan but keeping it as a subsidiary.

 

[Sonnie Parker]

I wonder what the benefit would be if they kept everything running separately?

 

[tripplej]

They could test new models at different price points. Similar to what GM does -- each sub brand caters to different folks with different needs and price points.

 

[tripplej]

interesting breakdown of the car world.